Digital Marketing Trends for 2019

With the new year upon us, digital marketers are scrambling to find what is new, what is trending, and how best to market for their business or client. Thankfully, the team at IntelliStack has been doing some research and have some insight into what is up and coming this next year. Here are a few of what we believe are the digital marketing trends for 2019.

Artificial Intelligence (AI) Bots

It may seem like science fiction, but AI is already making a huge splash in the digital marketing world. Companies like Drift allow companies to program their own AI chatbot to improve their customer service experience, drive leads, and communicate their brand. Even large companies like Facebook are providing chat bot options on business pages. If you haven’t already, make sure you learn and take advantage of what AI has to offer your startup.

Interactive Marketing

Passive ads are becoming looked over as people become more and more used to skimming past paid advertisements. Customizable interactive marketing will be a big focus as we go into 2019. Forward-thinking startups are focusing on creating an immersive customer experience to promote their product or service. What exactly is interactive marketing? Creating a conversation between the lead and your business through creative means. For example, leading them through a series of personalized questions (like, via Typeform) that trigger e-mail responses tailored to what they need. Ads that target their name, school or sports team. The options are endless!

Video Content Is King

There is no better way currently to get your client’s attention than with video. Video content is one of the most significant digital marketing trends for 2019. Customers are much more apt to engage, share, and watch a video than read a blog nowadays. Not to say that there aren’t vast benefits of written content with regards to SEO, but video surpasses all text for immediate ROI. While video advertising is much more time intensive and expensive than written content, we strongly advise our clients to invest in quality video content in 2019.

Want to optimize your site’s digital marketing for 2019? The digital marketing team at IntelliStack is here for you. Let’s chat.